Ethnocentrism during the fur trade era refers to what idea?

• A. Belief that one’s own culture is superior, contributing to assimilation and marginalization
• B. Equality among all cultures
• C. A system of shared governance
• D. Trade negotiation technique

Answer: (A)

Ethnocentrism is the belief that one’s own culture is superior to others. In the fur trade era, European traders and settlers often judged Indigenous cultures by European standards, assuming their religion, customs, and ways of life were best. This attitude supported assimilation—pushing Indigenous people to adopt European language, religion, and practices—and contributed to marginalization, as Indigenous voices and traditions were devalued in favor of European norms. Such assumptions shaped trade and daily interactions, reinforcing power imbalances and efforts to reshape Indigenous communities to fit European models. This isn’t about equality, governance, or a negotiation tactic.